Ripple score
Source: G Adventures
G Adventures rippling change in the travel industry
In collaboration with Planeterra and Sustainable Travel International, adventure travel agency G Adventures created the Ripple Score. The score indicates how much of the money spent on the agency’s tours stays within the local economy. A Ripple Score of 100 indicates that 100% of spending stays in the local economy.
Tourism leakage (tourism spending that leaves the local economy) can halt economic development in local communities as some destinations see as little as 5% of tourism spending stay within the local economy.
Ripple Score is a way for tourists to ensure that they contribute to the local wealth and economic development of the destination they are visiting. G Adventures’ local partners are at least 50%locally owned and operated.
The goal is to make Ripple Score a global movement by helping other companies implement the system in collaboration with Sustainable Travel International.
Ripple Score facilitates economically sustainable tourism that benefits local communities (8.9)
Ripple Score reduces inequality by ensuring that spending stays with local businesses (10.1, 10.2)
Ripple Score promotes equal access to economic ressources by decreasing tourism leakage (1.4, 1.A)
Ripple Score encourages responsible travelling by measuring tourism leakage when booking (12.B)
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