From the gold standard to the tree standard
ECO Coin is a digital currency that can be earned by carrying out sustainable actions. Invented by NextNatureNetwork (NNN), ECO Coin is based on a simple question that turns our economy upside-down: If you can make money from cutting down a tree, why can’t you make money planting one?
The ECO Coin has been implemented at festivals where users earn the coins by, for example, eating sustainably or recycling. Users can spend ECO Coins on on-site purchases or save them in their digital wallet for future use at businesses that accept the currency. The DGTL festival in Amsterdam rewarded guests with ECO Coins for recycling and eating meat-free/low-impact food and the ECO Coins could then be used for sustainable onfestival purchases. The initiative saw 1200 guests participate to collectively save 5000kg of CO2.
NNN plans to work with hotels by rewarding guests who use less water, less heat or less cleaning services. Earned ECO Coins are expected to be used for hotel services, in the hotel restaurant and more. And did we mention it’s backed by trees?
ECO Coin has helped businesses and event organisers reduce their CO2 emissions (13.2, 13.3)
ECO Coin is an innovative initiative that supports sustainable industry and development (9.2, 9.4)
ECO Coin represents responsible consumption as its value is pegged to sustainable actions (12.2, 12.3, 12.5, 12.B)
Learn more here